Privacy Policy

Effective Date: 6/1/2023

Your privacy is a top priority at Favorite Gowns. This privacy policy outlines the kinds of information we may collect from you or that you may provide while visiting our website at (“Website” or “Site”), as well as our practices for collecting, using, safeguarding, and disclosing that information. By accessing and using our Website, and providing your information to us, you consent to the practices described in this privacy policy.


  1. Information We Collect:

1.1 Personal Information: We may collect personal information from you when you interact with our website / site or use our services. This includes information such as your name, contact details (email address, phone number), billing and shipping address, and other necessary information to process and fulfill your dress(es) rental orders.

1.2 Payment Information: To process your rental payments, we may collect payment information, including credit card details or other financial account information. We ensure the secure handling of payment information through encryption and compliance with Payment Card Industry Data Security Standard (PCI DSS) requirements.

1.3 Browsing Information: We may collect your non-personal information as well, about your visit to our website, such as your IP address, browser type, operating system, device information, and browsing activity etc. This information is collected to analyze trends, improve our website and services, and enhance your overall user experience.

1.4 Browsing Information: we may also collects non-personally identifiable information from users of this site. Non-personally identifiable information is anonymous information that we do not associate with Personal Information.

1.4.1 One type of non-personally identifiable information that we collect (either directly, through the use of “cookies” or through the use of a third-party tracking system) is the IP address of the computer making the request. This IP address may be associated with your personal computer, or with a computer used by the portal through which you accessed the Internet, such as your Internet Service Provider or company network. IP addresses are not linked to Personal Information.

1.4.2 We also gather information about (1) the areas that users visit on the Site, and (2) the links that users select from within the Site to other areas of the World Wide Web or elsewhere online. We use such information in the aggregate to understand how website visitors (as a group) use the services and resources provided on our Sites. This way, we know which areas of its Site are most popular, which areas need development and what technologies are being used so that we may continually improve its site and provide users with a positive online experience.
1.4.3 Our Site uses cookies. A “cookie” is a piece of information that a Site sends to your computer while you are viewing the Site to remember who you are the next time you visit the Site.

1.4.4 We use cookies on our Site to understand site usage and to improve the content and offerings on our Sites. For example, we may use cookies to personalize your experience on our Sites(e.g. to recognize you by name when you return to our Site). Many pages on our Site where you are prompted to log in or that are customizable require that you accept cookies to function properly. You may set your Web browser to notify you when you receive a cookie. Should you decide not to accept cookies from our Site, you will limit the functionality we can provide.


2. Use of Information:

2.1 Provision of Services: We use the personal information you provide to facilitate the rental process, including processing your orders, contacting you regarding your rental, delivering the rented dresses, and providing customer support.

2.2 Personalization and Recommendations: We may use your personal information, such as your body measurements, style preferences, and rental history, to provide personalized dress recommendations and enhance your overall rental experience.

2.3 Communication and Marketing: With your consent, we may use your personal information to send you promotional offers, newsletters, updates, and marketing communications related to our services and products. You can opt out of these communications at any time by following the unsubscribe instructions on the portal or unsubscribe option provided in the communication or by contacting us directly.

2.4 Service Improvement: We may use non-personal information, such as browsing data, cookies, and analytics, to analyze user behavior, track website performance, and improve our website’s functionality, features, and user interface.

3. Sharing of Information:

3.1 Service Providers: We may engage trusted third-party service providers to assist in operating our website, managing payments, delivering dresses, and providing other necessary services. These service providers have access to personal information solely for performing their duties and are bound by confidentiality obligations. We may further share non-personally identifiable information with its suppliers and other third parties for trend analysis and other statistical purposes.

3.2 Legal Compliance: We may disclose Personal Information that it collects if, in its opinion, such disclosure is required to comply with legal process or procedure, for example, search warrant or other governmental inquiry or order. It may also disclose such information in response to a law enforcement agency’s request or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required or permitted by law. We may also disclose Personal Information to assist us in collecting a debt owed by you in case the payment processing has some issues or if the payments are done in installments. We might uncover your data whenever mentioned and legally necessary specialists, court request, or any administration authority, or on the other hand on the off chance that we accept such exposure is important to safeguard ourselves, our privileges, security, or property, or the freedoms, security, or property of our clients or others.

3.3 Business Transfers: In the event of any merger, acquisition, or sale of all or a portion of our business or assets, personal information may be transferred as requested to the acquiring entity, including without limitation in the course of insolvency proceedings, subject to the privacy commitments in this Privacy Policy.

4. Data Security:

We view information security extremely in a serious way and we go to fitting security lengths to shield your own data from unapproved access, modification, exposure, or obliteration of any sort. We implement industry-standard security practices, including encryption, secure transmission protocols, access controls, and regular security assessments as per industry standards. However, no data transmission or storage can be guaranteed as completely secure. Please take precautions to protect your personal information, such as using strong passwords and keeping your login credentials confidential.

4.1 Third-Party Links:

Our website may contain links to third-party websites or services. Considering we may provide your personally identifiable information to third parties who provide services to us or on our behalf. We are not responsible for the privacy practice(s) or content of those websites. As caution, we encourage you to review the privacy policies of those websites before providing any personal information.

4.2 Children’s Privacy:

Our services are not intended for individuals under the age of 18. We do not knowingly / intentionally collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to remove that information promptly. If you believe that we may have collected personal information from a child, please contact us.

4.3 Your Rights and Choices:

You have the right to access, update, and correct your personal information held by us. You can review and update your account information through your account settings on our website. If you wish to exercise any other rights or have questions regarding your personal information, please contact us at

4.4 Changes to this Privacy Policy:

We might refresh this Protection Policy every once in a while on a case by case basis and would be at our only circumspection and without earlier notification. The revised policy will be effective upon posting on our website, with the updated Effective Date. We highly encourage you to review this Privacy Policy periodically to stay informed about our information practices.

Please note that this Privacy Policy applies solely to our primarily a maternity dress rental business and website and does not cover the practices of third-party websites or services.